Use your judgment as to whether your keywords are on point as, ultimately, if there is little search volume across the board and your page views are low, things won’t improve unless you optimize your pages with what people are searching for. However, low search volumes aren’t always bad news, as it may just mean what you offer is incredibly specific, meaning when people search for that term, you are more likely to earn a conversion. If a keyword has a low search volume, this may mean your SEO strategy needs optimizing to focus on keywords that will bring in more traffic. Although a downside is that there tends to be more competition for higher search volumes. The higher the number, the more people are searching for that keyword. Searches let you know how many users enter your chosen keywords as search queries.
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